Brand: Koude Center for Rare Disease
Agency: AnZhi Creative
Agency: AnZhi Creative
The Rare Talent Agency
The rare disease patients in China remain largely invisible despite of its large base number.
The rare talent agency encourages a more diversified casting in all kinds of media content.
The film is not only a voice campaign, but also a commercial for a real talent agency operated by Koude Center for Rare Disease. As they become more visible, the social infrastructure and policymaking are more likely to consider them. The film was an immense hit on Chinese social media in 2022, attracting the government’s attention. In the same year, many brands contacted the rare talent agency to cast their talents.