Brand: Heinz / Agency: Carnivo
“It has to be Heinz” China Campaign
Mini Cooper China works with the legendary comedian Yu Qian in the release of the 2024 new all-electric
The 1st brand content ever made by Heinz in China. It shows the world that the brand love for Heinz is just as fanatic in China. The majority of the scenes are based on real survey on social media. I wrote the scene of kids asking for ketchup sashes in a burger shop. Because I was that kid.